Everything You Need To Know About The YouTuber-Turned-Pop Star Troye Sivan

via Buzzfeed

He’s YouTube royalty.

Everything You Need To Know About The YouTuber-Turned-Pop Star Troye Sivan

Troye Sivan / Via youtube.com

Troye Sivan, 19, started vlogging back in 2012, since then his channel has amassed over 2.5 million subscribers and 100 million views. He’s collaborated with A-list YouTubers like Zoella, Hannah Hart and Marcus Butler. His friendship with Tyler Oakley has spawned its own fandom, one with its own shipping portmanteau (Troyler, obvs) and the power to win the boys a Teen Choice Award.

He’s equal parts Lorde and Justin Bieber.

Everything You Need To Know About The YouTuber-Turned-Pop Star Troye Sivan

Troye Sivan / Via youtube.com

Troye Sivan is what happens when you mix Lorde’s down-under roots and alt-pop sensibility with Bieber’s rabid fan-base and mainstream ambitions. It sounds crazy on paper but delightful through headphones.

His personality hasn’t been sanitized an overly cautious management team.

Everything You Need To Know About The YouTuber-Turned-Pop Star Troye Sivan

Troye Sivan / Via youtube.com

Like most teens, Troye’s got sex on the brain and a sense of humor that would make most parents blush. Unlike most teen stars, however, these aspects of his personality haven’t been sandblasted away in an effort to make him seem as non-threatening as possible. He announced the release of his music video with a vlog in which he also pondered the consequences of horizontal butt-cracks.

He created his own opportunities.

Before he signed with EMI Music Australia, Troye wrote and released a lot of music independently. He recorded videos of himself singing cover songs, wrote musicalyear-end recaps and released an independent charity single inspired by The Fault In Our Stars. He wasn’t just handed a record deal because he had 2 million followers, he worked hard for it.

Everything You Need To Know About The YouTuber-Turned-Pop Star Troye Sivan

Troye Sivan / Via youtube.com

His Tumblr-inspired aesthetic is the real deal.

Everything You Need To Know About The YouTuber-Turned-Pop Star Troye Sivan

troyesivanVEVO / Via youtube.com

When you look at the visuals for TRXYE it’s obvious that years of reblogging has paid off for Troye. While other, older pop stars pluck indiscriminately from Tumblr’s pages in an effort to stay relevant, Troye’s moody, colorful aesthetic is clearly homegrown.

He’s outsourced promotion to his dedicated stan-base.

All Troye did to promote TRXYE was talk about it on social media; he didn’t do a press tour or give interviews. Instead, he relied on the power of his fans to propel him to the top of the charts with their GIFs, hashtags and vlogs. It ended up being a smart strategy because both “Happy Little Pill” and TRXYE debuted at the top of the iTunes chart in dozens of countries around the globe.

Everything You Need To Know About The YouTuber-Turned-Pop Star Troye Sivan

Troye Sivan / Via youtube.com

He’s openly gay.

Everything You Need To Know About The YouTuber-Turned-Pop Star Troye Sivan

Troye Sivan / Via youtube.com

This shouldn’t be a big deal, but when you can count the number of out-and-proud pop stars on one hand, it kind of is. Especially when you consider the fact that Adam Lambert, Frank Ocean and Sam Smith all waited until after they had experienced some success before to talk openly about being queer. Troye, however, came out a full year before his major-label debut.

His EP, TRXYE, has been out for less than a week and it’s already charting worldwide.

Everything You Need To Know About The YouTuber-Turned-Pop Star Troye Sivan

Troye Sivan / Via youtube.com

What’s the point at which someone stops being Internet famous and starts just being plain-old famous? Surely it coincides with debuting at the top of the iTunes chart in fifty different countries and cracking the Billboard top five, right? It must.

What are you waiting for? Watch the music video for his single “Happy Little Pill” and get on the Troye Sivan bandwagon.

troyesivanVEVO / Via youtube.com
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This Day in Music History — August 31

1976 : George Harrison is found guilty of “subconscious plagiarism.” In a lawsuit which started in February, 1971, Bright Tunes Music Corp. brought a copyright infringement action against Harrison, claiming that he plagiarized “He’s So Fine” by The Chiffons for his song, “My Sweet Lord”.

2010 : Papa Roach release their first live album, Time for Annihilation. Alongside nine live tracks, the record contains five new studio tracks.

2012 : Eddie Van Halen, of Van Halen lead-guitar fame, is rushed to the hospital for emergency surgery on his digestive system. The surgery is to correct a severe bout of diverticulitis. He is expected to recover within six months. Tour dates with Van Halen are rescheduled.

This Day in Music History — August 30

1969 : The Birmingham band Earth changes its name: Ozzy Osbourne announces onstage that the band’s new name is Black Sabbath. The band had played “N.I.B.,” “The Wizard,” “Black Sabbath,” and “Warning.”

1976 : The Notting Hill riots take place in England as black youth clash with police. Members of The Clash are present, and the event inspires them to write “White Riot” as a call for white people to protest with the same furor.

1992 : Nirvana headlines the Reading festival in England.

This Day in Music History — August 29

1958 : Michael Jackson; Born Michael Joseph Jackson on Aug. 29, 1958 in Gary, Indiana.

1964 : In a clear case of rock and roll being saved by the British Invasion, Billboard magazine notes that guitar sales are the highest they’ve been since the advent of Elvis Presley.

1986 : The studio in Philadelphia where American Bandstand was shot is entered into the US National Register of Historic Places.

1990 : Elton John enters rehab in Chicago to combat his bulimia and his various drug and alcohol addictions.

#TBT Number 1s on This Day — August 28

1944 – Bing Crosby – Swinging On A Star

1957 Debbie Reynolds – Tammy

1964 – Supremes – Where Did Our Love Go

1969 – Rolling Stones – Honky Tonk Women

1983 – Eurythmics – Sweet Dreams (Are Made of This)

1985 – Huey Lewis and The News – The Power of Love

1989 – Paula Abdul – Cold Hearted

1994 – Boyz II Men – I’ll Make Love to You

1997 – Notorious B.I.G. feat. Puff Daddy and Mase – Mo Money Mo Problems

2003 – Beyonce feat. Jay-Z – Crazy In Love

This Day in Music History — August 28

1960 : A 17-year-old Barry White completes his four-month prison term for stealing 300 tires from a Cadillac dealership. Having heard Elvis sing “It’s Now Or Never” in prison, he leaves determined to make music his life.

1963 : Martin Luther King delivers his famous “I Have A Dream” speech at the Lincoln Memorial in Washington, DC. The music connection: Peter, Paul and Mary play their hit version of Bob Dylan’s Blowin’ In The Wind before King speaks.

1986 : Tina Turner receives a star on the Hollywood Walk of Fame.

1986 : The anti-corporate-pollution benefit concert Get Tough On Toxics is held in Long Beach, CA, featuring members of Eagles, Fleetwood Mac, and Neil Young.

2009 : DJ AM (real name Adam Goldstein) is found dead in his New York city apartment. This came nearly a year after AM and friend Travis Barker survived a fatal plane crash that claimed the lives of 4 others.

This Day in Music History — August 27

1964 : Disney releases Mary Poppins, a Sherman Brothers musical featuring Julie Andrews and Dick Van Dyke.

1965 : Elvis Presley meets The Beatles for the first time when the Fab 4 are brought to The King’s Los Angeles mansion. They hang out, talk music and have a little jam session. John Lennon would later say, “if it hadn’t been for him, The Beatles would be nothing.”

1990 : Stevie Ray Vaughan dies in a helicopter crash near East Troy, Wisconsin following a concert at the Alpine Valley Music Theater where earlier in the evening he appeared with Robert Cray, Buddy Guy, Eric Clapton and his older brother Jimmie Vaughan.

2008 : Election ’08 fever begins as the Democratic National Convention hits Denver and brings Kanye West, Rage Against The Machine, John Legend and many more to town.