The addictions that plague us all are the theme that Little Boots explores with her single “Taste It” and its accompanying music video.

Directed by Ish Sahotay, and described this way by Little Boots: “I wanted the video to mirror the lyrics of the song, and comment on some of the trappings of modern day addictions in a fun way. Whether it’s vanity, money, success, escapism, body image, or more abstract notions, ‘Taste It’ is about that feeling of always wanting more even if we know it’s bad for us. I’m really pleased with how this video turned out.”

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