Keith Urban and Eric Church premiered their music video “Raise ‘Em Up,” on March 30 on Late Night with Conan O’Brien.
“My favorite part of this video were the candid moments that were captured between Keith and I on film,” Church said in a press release. “It’s cool that a number of those made it in the final version. To me, they really reify the emotion of the moment and experience.”
“Some of the idea for this video started with me playing with my phone one day, filming our girls jumping in slow motion,” Urban added. “That’s all that they were doing, just jumping up in the air in slo mo. We put ‘Raise ‘Em Up’ on and were watching this film of our girls and they just went together beautifully. It was so simple, and emotional, and it captured some of the spirit of what I feel is at the heart of this song.”